Course Category: Local Business

010 – Enquiry/Quote & Follow Up

If you send out quotes, proposals and that kind of thing in your business you’ll know how toe-curling-ly awkward it is to follow-up and get people to say ‘yes’ once they’ve received your quote.

This is where we need a really well thought out and structured follow up sequence… and this one is perfect.

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004 – The Interrogator

Close out any promotion with this campaign that asks why they haven’t bought yet and handles their objections that have stopped them from buying.

Using a simple set of emails and a short survey/quiz you get to understand your subscribers, why they haven’t bought and do something about it. All without being aggressive.

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005 – The Bribe

Offer a big juice, high-value bonus or bribe to move people off the fence.

The structure of this campaign is perfect if you’ve been offering something for a while and some people are still on the fence about buying. Adding in a blatant and honest ‘bribe’ to get them to join is a great way of tapping into their emotions and making more sales.

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008 – The Overture

This is how you introduce your products. Use an Overture campaign every time you want to tell your subscribers about a new product. The Overture lays the foundations and gives all of the basic information about it.

In most cases an Overture will come right after the Getting To Know You to introduce your first product in a structured way.

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009 – The Revival (LOL) & Terrible Friend

Disengaged subscribers are costing you sales, money and damaging your delivery to everyone who wants to hear from you. Run this campaign to revive them and then cut the dead ones loose.

And if you’ve not emailed your list for a while, our Terrible Friend campaign will help you get back in their good books.

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001 – The Black Widow

A 2-phase campaign that sends your list to watch a content-only video, then follows up with a sales message to everyone who watches it.

This is a brilliantly powerful and versatile email campaign that segments people most interested in the subject of your product, and hides ‘another promotion’ to your email list behind a piece of content. Anyone who doesn’t go and watch the content video will never know that there was a sales offer.

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